Identity Design for Lucille's Deli. Designed a cohesive system for Lucille's Deli, a new food truck, to help them stand out from the competition. The project was completed during a critique session held by the team at SuperHi.
The project involved developing a basic brand identity, including a logo, type system, and color palette. I also created brand applications such as apparel, packaging, menu, and vinyl design for the truck. The critique session was organized and facilitated by Mackenzie Murray, Max Pete, and other members of the SuperHi team. The feedback from the session was instrumental in helping me refine the brand identity and applications.